Take action to stop Puma profiting from illegal Israeli settlements making the lives of Palestinian families miserable.
Research by Edinburgh Action for Palestine (EA4P) has determined that two Scottish football clubs have kit deals with Puma – Falkirk and Inverness Caledonian Thistle. Join us in calling on them to #BoycottPuma until they stop supporting Israeli war crimes. You can write your own letter or use the template letter here.
Puma is the main sponsor of the Israel Football Association (IFA), which, as documented by Human Rights Watch, includes football clubs based in illegal Israeli settlements on stolen Palestinian land. Israeli settlements are illegal land grabs that form an integral part of Israel’s military occupation infrastructure, a military occupation that expels Palestinian families, including children, from their homes to give way for Israeli settlements. Puma’s exclusive licensee in Israel, Delta, is listed in the UN database of complicit settlement companies.
The IFA has refused to take measures to end its complicity in war crimes, despite being repeatedly condemned by UN advisors, dozens of elected officials, civil society and human rights groups representing millions and public figures. More than 200 Palestinian teams have called on Puma to end its support for Israel’s military occupation by terminating its sponsorship deal with the IFA. While Puma did reply to the Palestinian teams, it failed to even remotely address the issues raised.
As one of the world’s top athletic apparel makers, Puma’s sponsorship brings international legitimacy to the IFA and helps keep its direct involvement with violations of human rights and international law.
In February Chester FC decided not to renew with Puma citing “ethical working practices” among it criteria, in July Luton Town dropped Puma, and Liverpool FC, which was in talks with Puma, opted for another sponsor.
In July 2018 it was announced that Adidas was no longer sponsoring the IFA following an international campaign and the delivery of over 16,000 signatures to Adidas headquarters.
We can do this again. Join Palestinian athletes calling for a boycott of Puma until it ends its support for Israel’s illegal land grabs.